Production

Production Specs:

728x90 Banners
Dimensions: 728w x 90h pixels
Format: Jpeg, GIG, .swf or any third party tags
Size: 50K max
Link Information: Every banner must have both a working URL and a text alternative.
Animation: Animation GIFs are accepted with a 2 loop max and an .swf unlimited.

300x250 Box
Dimensions: 300w x 250h pixels
Format: Jpeg, GIG, .swf or any third party tags
Size: 50K max
Link Information: Every banner must have both a working URL and a text alternative.
Animation: Animation GIFs are accepted with a 2 loop max and an .swf unlimited.

120x600 Skyscrapers
Note: Only available in Your Weekly Inspiration E-newsletter
Dimensions: 120w x 600h pixels
Format: Jpeg, GIG, .swf or any third party tags
Size: 50K max
Link Information: Every banner must have both a working URL and a text alternative.
Animation: Animation GIFs are accepted with a 2 loop max and an .swf unlimited.

Video Format
IAB Digital Video Ad Format Guidelines and Best Practices
© 2008 Interactive Advertising Bureau
http://www.iab.net/media/file/IAB_Ad_Format_Guidelines_Pub_Com_Final.pdf

In-Stream Video Advertising

Linear Video Ad Formats
Insertion Point Can be placed pre-roll, mid-roll or post-roll
Maximum ad display duration 1. 30 seconds max 2. 15 seconds max
Ads may be less than but not exceed these maximum durations.
Click Event Both the video window and companion ad may be clickable with links to advertiser site
Controls
• Since ads are displayed when a user opts-in to view content, it is recommended that all linear video ads be host-initiated.
• Minimum player controls present should be Start/Stop and Volume On/Off/Softer/Louder. Other recommended and acceptable buttons include Fast Forward/Rewind, Pause, Zoom and other Interactive buttons as needed. All buttons should be enabled throughout the video ad play, with the exception of Fast Forward.

Companion Ad Sizes:  300x250, 300x100, 468x60, 728x90, 300x60.

Video file technical specifications
1. Bit rates: Greater than 2Mbps
2. Resolution (in pixels): 640x480 preferred; 400x300 minimum
3. Color depth: 32-bit
4. Key frames: every 1 second
5. Frame rate: At least 15 frames per second
6. Recommended codecs for video asset submission: MPEG2, WMV,
H. 264/AAC
Leaders (slate) Video creative may be submitted without leaders (slate) before ad content.

Linear Video Interactive Ad

Linear Video Interactive Ad Format Guidelines
Insertion Point Can be placed pre-roll, mid-roll or post-roll
Maximum ad display duration For compulsory portion of experience, if any:
1. 30 seconds maximum
2. 15 seconds maximum
Ads may be less than but not exceed these maximum durations.

Linear Video Interactive Ad Unit format

1. Full-video-window rich media interactive unit file format:
swf, flv (Adobe Flash), and/or xap (Microsoft Silverlight)
2. Linear video ad with interactive overlays
See format guidelines for linear video ads.
Video file technical specifications
1. Bit rates: Greater than 2Mbps
2. Resolution (in pixels): 640x480 preferred; 400x300 minimum
3. Color depth: 32-bit
4. Key frames: every 1 second
5. Frame rate: At least 15 frames per second
6. Recommended codecs for video asset submission: MPEG2, WMV,
H.264/AAC
Leaders (slate) Video creative may be submitted without leaders (slate) before ad content.

Non-Linear Video Ad Formats

Overlay Ad
Non-Linear Video Overlay Ad Format Guidelines
Insertion Point During video play
Maximum ad display duration
1. 5-15 seconds
2. Persistent
Click Event Click or rollover on overlay expands to auto-initiated video, interactive ad, or takes user to advertiser’s site.
Overlay Ad Sizes 300x50, 450x50

Video file technical specifications (if video is used for overlay ad)
1. Bit rates: Greater than 2Mbps
2. Resolution (in pixels): 640x480 preferred; 400x300 minimum
3. Color depth: 32-bit
4. Key frames: every 1 second
5. Frame rate: At least 15 frames per second
6. Recommended codecs for video asset submission: MPEG2, WMV,
H.264/AAC
Non-video file formats one of the following: jpeg, png, swf
(Adobe Flash), xap (Microsoft Silverlight)
Maximum file size 100k
Audio No audio allowed in overlay invitation unit; once full ad expands or begins audio should be host-initiated.
Opacity Text and image – 100% opaque; background – 70% maximum

Non-Linear Non-Overlay Invitation Ad

Non-Linear Non-Overlay Invitation Ad Format Guidelines
Insertion Point During video play; within player but not within video content frame
Maximum ad display duration
Click Event Click or rollover on overlay expands to auto-initiated video, interactive ad, or takes user to advertiser’s site.
Non-Overlay Ad Sizes 300x50, 300x60, 234x60, 400x20.

File formats One of the following is acceptable: jpeg, png, swf
(Adobe Flash), xap (Microsoft Silverlight)
Maximum file size 100k
Audio No audio allowed in overlay invitation unit; once full ad expands or begins audio should be host-initiated

Companion Ads
300x250
728x90